About Us

Pioneer Window Fashions operates under the same principles that have defined the Brunell family since opening their first business in 1957 — Customer satisfaction comes first, always.

Why Choose Pioneer Window Fashions?

  • Diverse Offerings: We have something for every design palate, from dazzling Hunter Douglas window treatments to custom-made draperies, wallpapers, shades, blinds, and unique fixtures like custom bathroom and antique mirrors.
  • Expertise: We know our products. We know the quality and longevity is unmatched. With nearly limitless design styles and choices, our products are selected with the needs and tastes of the Blackstone Valley and greater New England community in mind. But we provide more than products — We provide solutions. 
  • All-Around Services: We cover a lot of ground in Blackstone Valley – and beyond. We offer direct in-home consultation and installations in several counties across Massachusetts, Connecticut, and Rhode Island. Our in-home consulting ensures a personalized touch, and our design center is brimming with ideas and inspirations no matter what look you’re after.
  • Family First: As a local, family-owned company, we believe in the power of personal touch. Our seasoned staff, including the talented Nancy Brunell, ensures that your design aspirations get implemented with precision and passion. Nancy comes from a family that’s run small businesses in our area since 1957. That’s four generations! Her house was once featured on the cover of Better Homes and Gardens Magazine.
  • Communication: We champion clear, no-hassle communications and putting the customer first. Responsive and attentive, our commitment to customer satisfaction remains unparalleled in the Blackstone Valley and extends to our out of state customers in Rhode Island and Connecticut. Our attention to detail is second to none and our design theory is simple. We assist — You decide.
  • Visit Us: Our store invites you to explore and experience the Pioneer difference. With vast displays of products and fabric choices, let your imagination roam free. And while you’re brainstorming, remember to drop by our sister company, Pioneer Glass. From shower glass solutions to mirrors and more, we are your one-stop destination for interior design.

Buying Local

Blackstone River Valley in Central Massachusetts

Why buy local?

Local companies can offer more hands-on customer service, providing you with the attention to detail necessary to create the best presentation of your design choices in your home.

We Offer:

  • Customized quotes and information.
  • Convenient in-house visits.
  • Professional installation services.

Simplify Your Life

Avoid the headaches of the big-box retailers. No trying to figure out what works for you, flagging down a worker to get the bare minimum of information, and sticker shock at the outrageous installation costs the bigger chain outlets demand.

Big box retailers have a broad spectrum approach to interior design. What works best in all 50 states. Our employees have been born, bred, and live in Central Massachusetts — As your neighbors, we understand local trends and styles!

Local People, Local Values

Spending locally ensures sales taxes are re-invested in the community and helps build a stronger local economy. Call us today to see what our team of experts can do to simplify your life — Experience the Pioneer difference. 

"Our focus on customer service and craftsmanship is second to none. When I say we stand by every product, I mean it. That's the Pioneer difference."

Nancy Brunell - Owner

Client Testimonials

When first entering the store you are greeted by Nancy, a friendly & helpful person who is not pushy at all. She was so happy to show me around their displays of window coverings. They have a great selection of well-known brands. If you are looking for a store with that hometown feel and great customer service this is the place.
Al Hooyman
Absolutely loved working with Pioneer Window Fashions. Nancy was wonderful to work with and very helpful with showing me all the options available. The guys that came out to do the install were also great. They were professional and the blinds look amazing. I will definitely use Pioneer again for any future window treatments.
Shelby Kimball-O'Connell
"A recent renovation led me to Pioneer Window Fashions. I am so grateful it did! From wallpaper to fabric choices, Nancy was the best! She took the time to understand my wants and style, and guided me toward the right patterns and colors. With her help, I found the perfect wallpaper for my dining room. I Love it!!!. She inspired the designer in me by sharing samples I might not have picked. One of my new favorites — Classic animal prints! Thank You Nancy!"
Terry Houatchanthara